James has had a long career in high tech marketing using Agile principles before he knew that’s what they were called. He started as an Applications Engineer before finding his first love, product management. He’s led product management, marketing, sales, engineering, business development, and operations functions at a variety of companies ranging from large and public to small startup. James has learned that these foundational principles work across industries. He’s been in enterprise software, computer storage, test equipment, consumer electronics and alternative fuel and energy products.
He has been an Agile Coach for the past four year focusing on business application. He published his first business book, Scrum Marketing, in 2014. His second book, Business Principles for Agile: the 10 Effect will be published soon.
This workshop will use case studies to explain why 70% of Agile transformation fail, but business that become real Agile organizations can grow 1000% very quickly. You will learn the simple things required for success.
Primary topics include:
The presentation will be interactive and encourage the participation of the attendees. All attendees will receive copies of Mr Wright’s books, Scrum Marketing and Agile Principles for Business.